Nearing its 80th anniversary, SAUER reopens its store on March 18, 2020, in Shopping Iguatemi in São Paulo.

Designed by Estúdio Tupi, the architectural project boasts contemporary elements that evoke the brand's history. The façade, composed of Alpi green granite in a herringbone pattern, reaffirms the Brazilian identity of the jewelry store and recalls the discovery of the first Brazilian emerald by its founder, Frenchman Jules Sauer, in 1963. Walls and panels of pink and light green quartz create an immersive atmosphere in nature and the world of gemstones, reproducing the visual identity of the brand’s jewelry boxes.

Icons from SAUER's collections are presented as works of art in arch-shaped displays, illuminated by structures of brushed golden steel tubing, evoking one of the jewelry brand's most emblematic creations, the Constellation ring. The piece earned SAUER the first of its three De Beers Diamond International Awards in 1966, widely considered the Oscars of international jewelry.